[VIDEO] The Easy Upsell Strategy for Your Business to Drive More Sales

Upsell strategy is an underestimated and underused tool in digital marketing. Implementing an upsell strategy can help to increase your company’s ROI. In the featured video, Adil Zuberi and I discuss that every company who is investing in paid media should have an upsell strategy. Having an upsell strategy is essential to the sustainability and profitability of your company. When To Use …

[VIDEO] Increase Your Advertising ROI with Facebook Targeting

Your top priority when creating Facebook ads should be making them feel personalized to each of your consumers. By using Facebook Interest you can succeed in personalizing your ads to your audience. This will often result in an increase in your company’s ROI as well. Getting Started… Many companies make the mistake of trying out Facebook ads and quitting them too early on. Opting …

[VIDEO] How to Use Facebook Lookalike Audiences to Take Your Business to the Next Level

When it comes to expanding the target of your ad campaign, look-alike audiences should be your go-to solution. Look-alike audiences may be helpful when a client has an email list of consumers and would like to find more customers that are similar to their current consumer base. This tool is especially helpful when trying to reach out to more potential consumers. What Is A …

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[VIDEO] What is Facebook Audience Insights and Why It’s Important

Your facebook ad campaign should focus on as specific a target market as possible. I am here to tell you how to hone in on this target market, and what tools you can use for a successful campaign. From what I’ve seen, the main problem that companies have when advertising is not doing so precisely enough. Meaning their Facebook campaigns are too …

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[VIDEO] How to Bring Customers Back to Your Site

Retargeting can be essential to your long term success in online marketing. The question at hand is how to regain the attention of a consumer. We want to bring back those users who have already shown an interest in your page. Ultimately we would like to get the most bang for your advertising buck. How Retargeting Works? Retargeting is a way …

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[VIDEO] The 5 Landing Page Questions to Ask to Increase Conversions

Incorporating a landing page into your company website can make your online advertising more effective. A landing page is the webpage that is linked to your advertisements. It is more effective than sending users to the advertisers home page. Home pages are mostly just designed for informative purposes. 1. Why is it important to send users to a Landing Page …