Retargeting can be essential to your long term success in online marketing. The question at hand is how to regain the attention of a consumer. We want to bring back those users who have already shown an interest in your page. Ultimately we would like to get the most bang for your advertising buck.
How Retargeting Works?
Retargeting is a way to bring traffic back to your site. You can target those consumers who visited the landing page but did not end up on the thank you page. Basically those users were interested in the topic on the landing page, but ultimately did not sign up or make a purchase. The most effective way to remarket to this group would be to follow up with a softer ad message. The best way to do that is to present something of their interest that the user is currently missing. That will provide an opportunity for the user to visit your site again. This is achieved by setting up a retargeting campaign through Facebook, Google Adwords or platforms such as Adroll or Retargeter.
Using Retargeting for Previous Purchasers
You could also use this method to remarket to consumers who have already made a purchase and encourage them to purchase another product. To do this you would set up a similar Facebook marketing campaign. But instead target consumers who bought item A and remarket to them a complimentary product, Product B. Additionally, these retargeting campaigns can be set up using Facebook or other platforms.
Whichever way you choose to go about it, retargeting is a great way to increase your web traffic and capitalize on potential consumer sales.
For more podcasts and videos, please subscribe to my 6 Minutes to Marketing Success channel on Youtube. Please share comments or questions about this post of if you’d like to us to cover other digital marketing topics.