Get Higher Conversions on Facebook with Retargeting Campaigns

Get Higher Conversions on Facebook with Retargeting Campaigns

In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

Three Key Elements to a Successful Sales Strategy

Three Key Elements to a Successful Sales Strategy

A company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy. How do you implement an effective sales process? Read on!  Create your sales playbook Your sales playbook is like a battle […]

6 Ways to Fail to Success

6 Ways to Fail to Success

I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project.  When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

Seven Reasons You Should Use TikTok and LinkedIn to Increase Engagement

LinkedIn and TikTok: Go where engagement is booming!

Unless you live in a cave, you know TikTok is getting more and more mainstream. It’s no longer about dance covers or physical challenges. Doctors, teachers, and actual marketers use it for professional purposes. When it comes to businesses, TikTok is still underrated. But ask any entrepreneur around you, and they’re probably still focused on […]

How to hyper-focus your message to the right audience

How to hyper-focus your message to the right audience

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.  To […]

[VIDEO] How Will Social Media Influence Business in the Next 5 Years

social media

 When it comes to the evolution of social media and business in the next 5 years, I think there is a lot of potential. Smaller platforms such as snapchat have a lot of potential to grow. There is a constant cycle of social media platforms. As one gets too expensive or loses its appeal […]

[VIDEO] How Has Social Media Influenced Business in the Last 5 Years

social media platforms

Business and social media are thoroughly integrated these days, but it hasn’t always been that way. I am joined by Steven Rosenberg to discuss how businesses were reluctant to use social media at first, up until the past couple of years. This reluctance was also seen when ecommerce first came around. Why so reluctant? There is a […]