Get Higher Conversions on Facebook with Retargeting Campaigns

Get Higher Conversions on Facebook with Retargeting Campaigns

In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

Three Key Elements to a Successful Sales Strategy

Three Key Elements to a Successful Sales Strategy

A company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy. How do you implement an effective sales process? Read on!  Create your sales playbook Your sales playbook is like a battle […]

6 Ways to Fail to Success

6 Ways to Fail to Success

I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project.  When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

Seven Reasons You Should Use TikTok and LinkedIn to Increase Engagement

LinkedIn and TikTok: Go where engagement is booming!

Unless you live in a cave, you know TikTok is getting more and more mainstream. It’s no longer about dance covers or physical challenges. Doctors, teachers, and actual marketers use it for professional purposes. When it comes to businesses, TikTok is still underrated. But ask any entrepreneur around you, and they’re probably still focused on […]

How to hyper-focus your message to the right audience

How to hyper-focus your message to the right audience

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.  To […]

[VIDEO] The Easy Upsell Strategy for Your Business to Drive More Sales

Upsell strategy is an underestimated and underused tool in digital marketing. Implementing an upsell strategy can help to increase your company’s ROI. In the featured video, Adil Zuberi and I discuss that every company who is investing in paid media should have an upsell strategy. Having an upsell strategy is essential to the sustainability and profitability of […]

[VIDEO] How to Bring Customers Back to Your Site

Retargeting can be essential to your long term success in online marketing. The question at hand is how to regain the attention of a consumer. We want to bring back those users who have already shown an interest in your page. Ultimately we would like to get the most bang for your advertising buck. How Retargeting […]