Get Higher Conversions on Facebook with Retargeting Campaigns

Get Higher Conversions on Facebook with Retargeting Campaigns

In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

How to hyper-focus your message to the right audience

How to hyper-focus your message to the right audience

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.  To […]

How Not to Run a Paid Media Campaign

Most of the time you’ll read a blog post or article about how best to run a paid media campaign. This could be on Facebook or Instagram or LinkedIn. We might find a lot of examples of paid campaigns that are pretty good, but might need some tweaking – perhaps it could use a better […]