Get Higher Conversions on Facebook with Retargeting Campaigns

Get Higher Conversions on Facebook with Retargeting Campaigns

In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

How to hyper-focus your message to the right audience

How to hyper-focus your message to the right audience

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.  To […]

[VIDEO] Increase Your Advertising ROI with Facebook Targeting

Your top priority when creating Facebook ads should be making them feel personalized to each of your consumers. By using Facebook Interest you can succeed in personalizing your ads to your audience. This will often result in an increase in your company’s ROI as well. Getting Started… Many companies make the mistake of trying out Facebook ads and quitting […]

[VIDEO] How to Use Facebook Lookalike Audiences to Take Your Business to the Next Level

When it comes to expanding the target of your ad campaign, look-alike audiences should be your go-to solution. Look-alike audiences may be helpful when a client has an email list of consumers and would like to find more customers that are similar to their current consumer base. This tool is especially helpful when trying to reach out to more […]

[VIDEO] What is Facebook Audience Insights and Why It’s Important

Your facebook ad campaign should focus on as specific a target market as possible. I am here to tell you how to hone in on this target market, and what tools you can use for a successful campaign. From what I’ve seen, the main problem that companies have when advertising is not doing so precisely enough. Meaning […]

[VIDEO] How to Bring Customers Back to Your Site

Retargeting can be essential to your long term success in online marketing. The question at hand is how to regain the attention of a consumer. We want to bring back those users who have already shown an interest in your page. Ultimately we would like to get the most bang for your advertising buck. How Retargeting […]

[PODCAST] The Difference Between the New and Old Facebook Pixel

In the featured podcast, I am joined by Adil Zuberi to clarify the differences between the old the new Facebook pixel programs. For those unaware, a pixel is a piece of code that is used to track Facebook ad effectiveness. The pixel allows for ROI optimization through the collection of analytics. Facebook Pixels, the Old Way […]