Get Higher Conversions on Facebook with Retargeting Campaigns

Get Higher Conversions on Facebook with Retargeting Campaigns

In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

Three Key Elements to a Successful Sales Strategy

Three Key Elements to a Successful Sales Strategy

A company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy. How do you implement an effective sales process? Read on!  Create your sales playbook Your sales playbook is like a battle […]

6 Ways to Fail to Success

6 Ways to Fail to Success

I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project.  When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

Seven Reasons You Should Use TikTok and LinkedIn to Increase Engagement

LinkedIn and TikTok: Go where engagement is booming!

Unless you live in a cave, you know TikTok is getting more and more mainstream. It’s no longer about dance covers or physical challenges. Doctors, teachers, and actual marketers use it for professional purposes. When it comes to businesses, TikTok is still underrated. But ask any entrepreneur around you, and they’re probably still focused on […]

How to hyper-focus your message to the right audience

How to hyper-focus your message to the right audience

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.  To […]

[VIDEO] Stop Leaving Money on the Table with This Simple Strategy

Timing and follow up are extremely important to your business. I have had hundreds of interactions with potential clients. All of which have brought my attention to the fact that many of them lack a follow-up strategy. Unfortunately, many companies lose potential prospects by simply not following up. THE BEST WAY TO FOLLOW UP You are consistently leaving money on […]

[VIDEO] 6 Ways to Transform Your Underutilized Thank You Page

You should not only use thank you pages to thank your customers, but also to encourage the user to take an action. Using thank you pages in this strategic way can help boost your ROI.  I have 6 offers your company can use to drive sales from your thank you page. Businesses tend to underutilize their thank you pages. A well […]

[VIDEO] The 5 Landing Page Questions to Ask to Increase Conversions

Incorporating a landing page into your company website can make your online advertising more effective. A landing page is the webpage that is linked to your advertisements. It is more effective than sending users to the advertisers home page. Home pages are mostly just designed for informative purposes. 1. Why is it important to send […]