[VIDEO] How to Use Facebook Lookalike Audiences to Take Your Business to the Next Level

When it comes to expanding the target of your ad campaign, look-alike audiences should be your go-to solution. Look-alike audiences may be helpful when a client has an email list of consumers and would like to find more customers that are similar to their current consumer base. This tool is especially helpful when trying to reach out to more potential consumers. What Is A …

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[VIDEO] What is Facebook Audience Insights and Why It’s Important

Your facebook ad campaign should focus on as specific a target market as possible. I am here to tell you how to hone in on this target market, and what tools you can use for a successful campaign. From what I’ve seen, the main problem that companies have when advertising is not doing so precisely enough. Meaning their Facebook campaigns are too …

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[VIDEO] How to Bring Customers Back to Your Site

Retargeting can be essential to your long term success in online marketing. The question at hand is how to regain the attention of a consumer. We want to bring back those users who have already shown an interest in your page. Ultimately we would like to get the most bang for your advertising buck. How Retargeting Works? Retargeting is a way …

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[VIDEO] The 5 Landing Page Questions to Ask to Increase Conversions

Incorporating a landing page into your company website can make your online advertising more effective. A landing page is the webpage that is linked to your advertisements. It is more effective than sending users to the advertisers home page. Home pages are mostly just designed for informative purposes. 1. Why is it important to send users to a Landing Page …

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[PODCAST] The Difference Between the New and Old Facebook Pixel

In the featured podcast, I am joined by Adil Zuberi to clarify the differences between the old the new Facebook pixel programs. For those unaware, a pixel is a piece of code that is used to track Facebook ad effectiveness. The pixel allows for ROI optimization through the collection of analytics. Facebook Pixels, the Old Way In the past, Facebook used …