[VIDEO] Snapchat is the next big marketing platform. It’s time to start learning how to use it!

Snapchats geo-tag filters are a cheap and easy way to market your business. As snapchat grows as a platform, you’re missing out on a great opportunity by not advertising on it. Because it’s not owned by Google or Facebook the prices remain low. Many people use the app so by participating you are remaining relevant to your consumers. Take advantage People are going to snapchat …

[VIDEO] How Will Social Media Influence Business in the Next 5 Years

 When it comes to the evolution of social media and business in the next 5 years, I think there is a lot of potential. Smaller platforms such as snapchat have a lot of potential to grow. There is a constant cycle of social media platforms. As one gets too expensive or loses its appeal to users, there is always …

[VIDEO] How Has Social Media Influenced Business in the Last 5 Years

Business and social media are thoroughly integrated these days, but it hasn’t always been that way. I am joined by Steven Rosenberg to discuss how businesses were reluctant to use social media at first, up until the past couple of years. This reluctance was also seen when ecommerce first came around. Why so reluctant? There is a learning curve, as well as …

[VIDEO] Stop Leaving Money on the Table with This Simple Strategy

Timing and follow up are extremely important to your business. I have had hundreds of interactions with potential clients. All of which have brought my attention to the fact that many of them lack a follow-up strategy. Unfortunately, many companies lose potential prospects by simply not following up. THE BEST WAY TO FOLLOW UP You are consistently leaving money on the table when you don’t …

[Guest Post] Best Strategy to Manage Fulfillment and Warehousing

We live in an age where starting an ecommerce store only takes a few clicks, you can even make your way over to Shopify today and get started for free, it’s that easy. With this easy access to such resources the increased likelihood of an ecommerce store growing fast is very plausible. There are stores that launch a product into …

[VIDEO] 6 Ways to Transform Your Underutilized Thank You Page

You should not only use thank you pages to thank your customers, but also to encourage the user to take an action. Using thank you pages in this strategic way can help boost your ROI.  I have 6 offers your company can use to drive sales from your thank you page. Businesses tend to underutilize their thank you pages. A well constructed thank you page can …

[VIDEO] The Easy Upsell Strategy for Your Business to Drive More Sales

Upsell strategy is an underestimated and underused tool in digital marketing. Implementing an upsell strategy can help to increase your company’s ROI. In the featured video, Adil Zuberi and I discuss that every company who is investing in paid media should have an upsell strategy. Having an upsell strategy is essential to the sustainability and profitability of your company. When To Use …

hail-damage-9-18-16
photo-sep-11-8-01-09-am
how_not_to_run_a_campaign_9-18-16
facepalm-girl

How Not to Run a Paid Media Campaign

Most of the time you’ll read a blog post or article about how best to run a paid media campaign. This could be on Facebook or Instagram or LinkedIn. We might find a lot of examples of paid campaigns that are pretty good, but might need some tweaking – perhaps it could use a better image or a more prominent …

[VIDEO] Increase Your Advertising ROI with Facebook Targeting

Your top priority when creating Facebook ads should be making them feel personalized to each of your consumers. By using Facebook Interest you can succeed in personalizing your ads to your audience. This will often result in an increase in your company’s ROI as well. Getting Started… Many companies make the mistake of trying out Facebook ads and quitting them too early on. Opting …