Steering the affiliate marketing space can be a daunting challenge, even for the most seasoned marketer or entrepreneur.  It takes a specific skill set to make the most of an affiliate program.  When completed properly, it can revitalize your business – that’s where Ginball comes in.

The business objective of Ginball is to help online advertisers capitalize on their affiliate programs. Ginball’s team of specialists hone in on the following affiliate marketing facets:

  • Improve brand awareness
  • Shape the affiliate program by focusing on affiliate recruitment, communication, retention and outreach
  • Drive conversions and sales by improving the sales funnel and concentrating on optimization
  • Manage Key Performance Indicators while earning a profitable ROI
  • Focus on customer acquisition and retention
  • Analyze data to improve overall affiliate marketing performance
Services Provided:
  • Outsourced Program Management (OPM): Industry leading affiliate management with superior service to both clients and affiliates
  • Affiliate Communications: Design of affiliate newsletters with key updates, promotions and points to engage affiliates and grow program
  • Compliance: Monitor affiliates for program violations including trademark bidding and URL Hijacking
  • Launches: Strategic planning of affiliate program  launches including review of competitive programs, creative and landing page development, commission structure, network selection and affiliate launch communication
  • Re-Launches: Termination of existing program to review program plan and alter program strategy; development of new program which is ROI positive
  • Audits: Complete program review including creative, affiliate program models and commission structure to assess gaps and make necessary adjustments for affiliate program to be sound

Ginball’s expertise is with the following affiliate marketing platforms:

  • Networks: Rakuten Marketing (formerly Linkshare), CJ by Conversant (formerly Commission Junction), Share a Sale, Avantlink, Ebay Enterprise
  • Platforms: CAKE Marketing, HasOffers, Ambassador, Linktrust, Hitpath

Ginball has extensive experience managing an array of affiliate programs in many different verticals, and the relationships they have built are a key to your success.