I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project.
When you plan, aim to multiply your expected metrics by ten times. And then execute that plan. If it works, chances are you’d hit more than the average results. If it doesn’t work, you’ll know it doesn’t work and will be able to move on.
This applies both to launching your business and implementing services and solutions for your clients.
Aim high and expect the worst
When you aim high, you are more likely to get close to your goals. And you get insight into the ways to achieve your goals.
Achieving your goal won’t happen overnight. Take little and then big steps from time to time. You can set target tasks for each week until you reach your goal. Execute. Take action. When you go into it with the mindset that you might fail, you’re braver and smarter because you also end up taking steps to ensure you won’t fail.
Don’t get analysis paralysis
Many entrepreneurs get stuck in the analysis stage. Doing your own market and product research is great. But there’s already plenty of data around that can give you enough insight for execution.
Avoid the pitfall of research paralysis. Get things done, and you’ll get more reliable data that way. Test things. Make tweaks until you achieve your goals.
Speed of execution over perfect execution
As in real life, in the world of digital tech, the only constant is change. That’s why it’s impossible for you to ever develop a perfect product. Tomorrow, it won’t be perfect anymore.
Instead of chasing perfection, engage in iterative development. It’s also called agile strategy or “fail fast”. Make your product or output good enough, and tweak it depending on the results or market feedback. This way, you’ll stay relevant to the market and won’t be left behind.
This approach will allow you to remain flexible in setting up solutions for your clients as you adapt to their evolving needs and goals.
Speed of execution means your clients can do a trial
If instead of putting your offer out there, you keep tweaking it, you’re not moving forward.
If your service has to be customized for every client to be impressive, it will be challenging to set up processes.
You need something you can execute fast so your clients can start their trial and see what it would be like to work with you.
Whether you’re a lawyer, a coach, or a tech company, a quick process gets your leads through your door and down their buying journeys.
Did you know 70% of the sales happen before your leads even let you know they’re interested?
How quick are you with those 70%? What content and tools do you have ready so your clients and prospects can try your product or service out?
When you want to buy a car, you don’t just go to a dealership and buy it. First, you research. You read reviews. You go for a test-drive.
It’s the same for your potential customers. You need to offer them enough information for research and comparison and give them an opportunity to test-drive your product or service.
Failing fast means continuously learning
Failing fast doesn’t mean failing intentionally. It’s about aiming high so you can come short of that high goal as fast and as often as possible. It’s about continuously experimenting and innovating to find the failures and improve your processes until you do reach your lofty goals.
Reaching high and failing fast allows you to learn what works for your business or for your clients’ unique needs and setups.
Speed of execution and failing fast help you stand out
A ton of other businesses offer the same services and solutions you do. You differentiate yourself from the market when you focus on finding what works for the success of your prospects. Keeping yourself agile rather than marketing something rigid will put you ahead of your competitors.
Today’s customer-centric marketing means you should talk about what you can do and how you can get things done rather than pushing a product.
You can’t go head to head with the established brands and their advertising budgets, but you can definitely get your own target market to understand why your customized approach is better through iterative solutions.